An event to reconnect with the industry.

For many, this edition of Swimweek was undoubtedly their first event and public outing since the days of Covid.

Getting dressed up, seeing familiar faces, saying hello with a little nervousness and getting back in the ring made us feel a little normal again.

 We started the week with DESTINATION Colombia presenting a collection of talented Colombian designers like Naranja Furcado, Ancora, Bahama Mama, Smeralda, Mar De Lua, & Mola Mola. Bold colors, wavy patterns, detailed hand stitch work, and flowy forms grace the PARADISE Tent for the return of this iconic show. Another returning Colombian designer was LILIANA MONTOYA swim who produced a very memorable show presenting her sustainable swim collection, Gaia.

Friday night, black models ruled the runway at the BFyne show powered by Models of Color Matter (MOCM), a non-profit organization advocating for equity of black and brown models in the fashion industry on and off the runway, at the PARAISO Tent in South Beach.

Taking over the Paraiso Tent at this year’s Swim Week, Oh Polly introduced their new sister company Neena Swim to a packed house. Staying true to their roots of stand-out pieces that are sure to get you noticed, they filled the runway with gorgeous hues and subtle nudes in daring, yet sexy, cuts. The carefully-designed swimwear pieces featured a range of styles showcasing cut-out detailing, thin halter straps, and plunging necklines.

Oh Polly’s NEENA SWIM collection (Oasis, Viva El Verano, & Oceana) also had some 90s allusion. The hint of throwback style is apparent in the matching swim and bucket hat sets, often with an early 90s thin string and slimly cut top and bottom sets.

Saturday afternoon I stopped by the Chandon Garden at the Ritz Carlton in South Beach to take a little break and recharge my batteries to continue with the evening shows.

We finished the night at Casa Casuarina or better known as Casa Versace in Ocean Drive, location of the first ever runway of Boohoo & Boohoo Mann which had stellar guests from Gen Z generation of tiktok such as Olivia PontonCharly JordanMadison Lewis, Tessa Brooks, Hunter Rowland, Hootie Hurley, and Jean Victor Mackie.

On Sunday, Oh Polly celebrated the launch of their brand new Neena Swim brand with a chic and exclusive yacht party the perfect way to close this edition, sharing the day with @aline @juanita @eddi @melissa  on board.

The weeks highlights:

  • Diversity – an event for EVERY BODY showcasing a variety of body shapes and colors
  • Vibrant nostalgia – retro prints, vibrant colors, tied-up styles, wrapped triangles, and metallics were some outstanding trends

Thank you Paraiso Miami Beach, Swim Week, Tara Ink, Riviera Agency all those who were part of this great event

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